An Empirical Research on the Influencing Factors of Mobile Commerce Diffusion in China

This paper analyzes the factors affecting China’s mobile commerce diffusion at the infant stage and taking-off stage using the data of 31 provinces of China in the years of 2009 and 2012 respectively based on the partial least square regression method. The results of the analysis indicate that fixed broadband penetration rate, GDP per capita and internet penetration rate, urbanization level are the top 4 factors at the infant stage of mobile commerce diffusion, while internet penetration rate,2G mobile penetration rate, income and fixed broadband penetration are the top 4 factors at the taking-off stage of mobile commerce. The findings provide researchers and policy-makers systematic insights into the role of different factors in mobile commerce diffusion at a country level and over time.